Kia Motors has unveiled new images of the Proceed Concept ahead of its world debut at the 2017 Frankfurt International Motor Show on 12 September (IAA). Designed at Kia’s European design centre in Frankfurt, the Proceed Concept indicates what the next-generation cee’d may look like.
The concept presents a new body type for Kia, with extended ‘hot hatch’ styling retaining elements of the current pro_cee’d model. Reworked and reimagined ‘for a new generation of driver’, it puts forward a bold vision for a potential member of the next-generation cee’d family.
Gregory Guillaume, Chief Designer Europe for Kia Motors, said;
“With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalised for a new generation of performance-oriented drivers.”
Kia Proceed concept revealed before its Frankfurt Motor Show world debut
The Proceed Concept’s stylish roofline, muscular proportions and compact footprint hint at its agility; the silhouette of the car is harmonised with a series of distinctive design cues. A dynamic window frame follows the roofline to the rear tailgate, while the ‘Sharkblade’ in the bodywork with GT logo reinforces its lack of B-pillars. Lateral strakes highlight the Proceed Concept’s slim waistline, and there are six-spoke 20-inch aluminium alloy wheels.
Daytime running lights have become a key element in a car’s identity, but the Proceed Concept uses light in other ways. The concept features a ‘Luminline’, which is essentially an illuminated outline of the car’s glasshouse that greets drivers as they approach the vehicle. This acts as a powerful nocturnal visual identifier for the Proceed Concept, highlighting its fastback shape.
The concept’s rakish roofline flows into a tailgate characterised by its stacked air vents, and the rippled surface of a rear light strip inspired by molten ferromagnetic metal.
Although its stance and proportions may be new, the Proceed Concept features many of Kia’s familiar design motifs. The ‘tiger nose’ grille, sculpted ‘island’ bonnet inspired by the Stinger, castellated windscreen, full-length roof glazing, and Kia’s mix of curvaceous sheet metal and taut creases all remain.
The concept car is finished in bespoke ‘Lava Red’ paintwork, created by combining multiple hand-applied layers of chrome-effect silver, black, and red-tinted lacquer to achieve a glossy, lustrous paint finish.
Kia will unveil the Proceed Concept on 12th September on the Kia stand, located in Hall 9 of the Frankfurt Messe exhibition centre.
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